(888) 860-7597 x533


April 3, 2012



Rudy Project Becomes the Official & Exclusive Eyewear and Helmet Sponsor

of All TriUtah Events


DENVER, CO – Today Rudy Project announced its multi-year partnership with TriUtah, the leading organizer of triathlon, running and endurance events in Utah.  Rudy Project will serve as the Official and Category Exclusive Eyewear and Helmet Sponsor for all TriUtah Events through 2014.


The Rudy Project sponsorship, which runs through 2014, includes category exclusive rights as the Official Eyewear and Helmet Sponsor for each of TriUtah's 10 events, including the Woman of Steel Triathlon & 5K, Moab Triathlon Festival, and their new Ultimate Triathlon Relay.


“Last year Rudy Project sponsored TriUtah and it turned out to be a fantastic partnership,” remarked Heath Kucera, Director of Events at Rudy Project North America.  “We’re excited to continue the partnership with one of the Rocky Mountain’s most experienced triathlon production companies,” added Kucera. 


“This partnership with TriUtah will give us the opportunity to impact Utah’s triathlon community with our award-winning products, such as the Wingspan helmet, the #1 helmet in 2011 in Kona at the World Championships and Triathlete Magazine Buyer’s Guide 2012 pick for Best Aero Helmet, prescription sports eyewear, and more,” said Paul Craig, President and Co-Founder of Rudy Project North America.


Since 1998, TriUtah has produced more than 80 events including triathlons, duathlons, adventure races, and running events.  Over the past 14 years, it has become the premier source of triathlon events, news, and information in Utah and surrounding states.


“It was a no-brainer to renew TriUtah's relationship with Rudy Project to continue offering our athletes quality gear and special offers,” said Chris Bowerbank, Co-Owner of TriUtah.  “Our athletes recognize Rudy Project as the industry’s high quality eyewear and helmet brand and we are proud to enter into this multi-year agreement with such an innovative, customer-oriented company,” added Bowerbank.


Rudy Project sponsors thousands of renowned organizations, events, athletes, and teams, including USA Triathlon, US Rowing, XTERRA, Pro Cycling Team Liquigas Cannondale, Triathlon Club of San Diego, professional triathletes Melanie McQuaid, Michellie Jones, Matt Reed, Sarah Haskins, Andy Potts, to name a few.



About RACE

Running and Cycling Enterprises (“RACE”) is a distributor of award-winning, high quality products for triathletes, cyclists, runners and other athletes who demand functional products that allow them to compete and train more effectively.  Currently, RACE distributes Rudy Project products and XX2i Optics, and is seeking other high-quality products that meet RACE’s criteria for distribution.  Interested parties should contact RACE at or call (888) 860-7597.  Learn more about RACE at


About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, Rxes, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award twice for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 World Championship in Kona, HI.  Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world.  What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty.  Learn more about Rudy Project at


About XX2i

XX2i Optics designs and manufacturers affordable eyewear for our times, supporting people who make a difference every day, people who are committed to a healthy, athletic lifestyle and being good citizens – people who appreciate quality, innovation and no BS marketing.  XX2i is committed to producing the best possible eyewear for outdoor enthusiasts and stands behind each product it produces with integrity and pride to insure you’re completely satisfied, no matter what.  XX2i offers 365 days for returns and exchanges, lifetime bumper-to-bumper warranty on all products, adjustable nose pads & temple tips, a custom fit for every face, every time, and they are athlete tested, by some of the world’s top athletes.  Learn more about XX2i at


About TriUtah

TriUtah is the premier triathlon, running and endurance sports production company in Utah. TriUtah will produce at least 8 events in 2012 totaling over 5,000 participants and reaching at least 10,000+ athletes through e-mail and social media. For more information about TriUtah, visit or via social media on Facebook, Twitter or Pinterest